Author Archive | Ron Immink

Free-Range Kids- Giving Our Children the Freedom We Had Without Going Nuts with Worry

Free range kids

Do you ever let your kid ride a bike to a friend’s house?

Do you ever let your kid ride a bike to a friend’s house? Walk alone to school? Take a bus, solo? Or are you thinking about it? If you are, then in America at least you would be regarded as a freak. When Leonore Skenazy, a columnist for the New York Sun, wrote a column called: “Why I Let My 9-Year-Old Take The Subway Alone” in mid-2008, she figured she would get a few e-mails pro and con. Two days later, she and her son appeared on the Today Show, MSNBC, FoxNews and all manner of talk radio, and under her smiling face was the title: “America’s …

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Talent is overrated


Our clients are telling us that talent development and retention are firmly back on the agenda Read  “Talent is Overrated – What Really Separates World-Class Performers from everybody else” by Geoff Colvin.


Why are some people– so incredibly accomplished at what they do, while millions of others in those same fields never rise above mediocrity? Why are some people so extraordinarily creative and innovative? Why can some continue to perform astoundingly at ages when conventional wisdom says it’s impossible?

Special gift?

Almost all of us think we know the answer to those questions: The lucky few super performers were born with a special gift, an innate ability to do exactly what they do so extremely well? But Geoff …

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flash foresight

Flash Foresight

Radical transformation

“Expect a radical transformation of the economy and your business” – straight from “Flash Foresight” by Daniel Burrus.

Positive, insightful, fresh and uplifting

We come across books like this every day. Positive, insightful, fresh and uplifting – very effective in engaging staff and getting a spring back in their steps.


Flash Foresight predicts the following trends:

dematerialisation (everything smaller) virtualisation (virtual worlds, virtual simulations) mobility (going smaller makes things wearable) intelligent products (everywhere!) networking of all appliances/products interactivity (web 4.0) globalisation (the whole world connected) convergence (of all the above)

Moore’s law

These trends are speeding up, and Moore’s law (double capacity, half cost) applies to all of the above. And all these trends are reaching an …

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How good are you at communicating change?

How good are you at communicating change? It seems that many of us tend to overrate our communication prowess. 25% of people believe they are in the top 1% in their ability to get along with others. Now, anyone with a minimum of statistical knowledge knows that in a group of 100 people, only one can be in the top 1%. So how come 25 people delude themselves into believing that they are the person with the highest ability to get on with others?


This study is one of the gems in “Switch: How to change things when change is hard” by Chip and Dan Heath. The same brothers also wrote the best-selling Made to Stick, an exploration of …

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out of our minds

The looming education crisis

Every now and then a book arrives that combines a lot of good books (such as “Flash Foresight”, “Business exposed”, “Future Minds”, “New Normal”, “Poke the box” mixed with authors such as Pink and Handy) and it blows your mind.

The banking crisis was chicken feed

The general gist of  “Out of our minds” is that the banking crisis was chicken feed compared to the looming education crisis.  We are not preparing our kids for the new world, which need imagination, creativity and innovation, not commodity academics. He calls it the tyranny of common sense.


He makes the case by referring to the technology trends that are currently underway.  He talks about nano,  a nanometer is how much a …

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Why work sucks and how to fix it

Why work sucks and how to fix it

Are you treated like children?

You go to work and give everything you have – and you are treated like children who, if left unattended, will steal candy. You go to work and watch someone who isn’t very good at their job get promoted because they got in earlier and stayed later than anyone else. You go to work and sit through overlong, over-staffed meetings to talk about the next overlong, over-staffed meeting. You see talented, competent, productive people get penalised for having kids, for not being good at office politics, for being a little different.

Ditch the mindset

If any of this resonates with you, then you are by definition an employee – and the organisation you work for …

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new capitalist manifesto

Loose, maverick, funky and disruptive


The New Capitalist Manifesto: Building a disruptively better business, by Umair Haque. The clue to the message of this book is disruptive. Together with words like loose, maverick and funky, disruptive describes the need for new paradigms for a new world. In The New Capitalist Manifesto: Building a disruptively better business, Umair Haque says that our economic institutions are obsolete. We inherited them from the industrial age, and they no longer work for business, people, society, or the future.

Constructive capitalism

What we need is constructive capitalists who create higher quality value because it is less risky, less costly, more defensible, and more enduring, it is usually worth more to stakeholders of every kind: people, communities, society, future generations, …

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How to break the rules of business

Loose: The Future of Business is Letting Go: How to Break the Rules of Business by Martin Thomas

Organisational delusion

Most organisations delude themselves that they are in control because they have surrounded themselves with rigid rules and procedures, micro-managers and planners dedicated to predictability and certainty. Most business schools inculcate a rational approach to business.


But according to Martin Thomas in Loose: The Future of Business is Letting Go: How to Break the Rules of Business, in the complex, non-linear world we live in, the challenge is how to embrace the chaos and ambiguity of modern life.

Avoid structure

The future is not rigid but loose – loose organisations, loose management styles and loose ways of working. Loose …

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Sticky marketing; USP or ESP?

The traditional funnel model of marketing is broken

In today’s experienced-based economy, we need to engage with our customers by adding value to what they do. We need to think in the language of the problems we solve for our customers, and not the benefits and features of what we sell. We need to add value each time we are in contact with them, not just overtly selling to them.


By engaging with people before they need to buy, we will be the first address they seek when they are ready to buy. To truly engage with our customers, our priority must be value creation. If we want to win the battle for customer attention, we need to stop …

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Cary Cooper would love Bookbuzz

Cary Cooper, a CMI companion and professor of organisational psychology and health at Lancaster Management School, on the benefit of management books.

When was the last time you read a good book?

I was recently asked to be a judge on the Chartered Management Institute Management Book of the Year competition. Reviewing the various entries and discussing the worth of books to managers, I began to reflect on the value of management books in the digital age. Do managers even need them? Can they make a difference to how we manage? Does the web provide all the information and tools needed in this frenetic world?


From nearly 150 books reviewed in the competition, the winner was Henry Mintzberg’s Managing …

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Hi, my name is Ron Immink, I am a business coach, author and speaker, working with companies to improve their future prospects and improve their business models.
If you have any further questions that the website is not answering, feel free to send me a WhatsApp message and I will respond asap.
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