Author Archive | Ron Immink

marketin 3.0

The most important function in the company is your Human Resource director

Human Resource is the new black.

Marketing 3.0

The light bulb for me went off when I read “Marketing 3.0” by Kottler. For a brand to be authentic, there needs to be a full alignment with the culture in the organisation. Which means that the most important function in the company is your HR director. In fact, Human Resource is the new marketing.

Passion as the X-factor

Almost as an extension of that is the increasing belief that passion is the X-factor in culture. That started a while ago. My friend, colleague and business partner Yanky Fachler wrote about the need for “fire in the belly” ten years ago. Since then books such as “Mavericks at work”, “Poke the box” …

Continue Reading · 0

34 questions to test you business management

In an article that I wrote over a few years ago (2009), I asked CEOs and their management teams to check their knowledge of the latest business thinking by asking them the following questions:

What does “the long tail”, “buyology” and “free” mean to your business? Is your business concept inside or outside the pack? What is your view on generation Einstein? Which mix of the 33 strategies of war have you picked for your business going forward? Do you have a funky business? Are you an asshole, maverick, Calimero, spider, starfish, heretic, purple cow, emotional capitalist or wombat? Where are the black swans in your business? Is your business on the extinction of innovation timeline? How persuasive are you…
Continue Reading · 0

Stifled creativity

Once a little boy went to school.

He was quite a little boy And it was quite a big school. But the little boy Found that he could go to his room By walking in from the door outside, He was happy And school did not seem Quite so big any more.

One morning, When the little boy had been in school awhile, The teacher said: Today we are going to make a picture. Good, thought the little boy. He liked to make pictures. He could make all things; Lions and tigers, Chickens and cows, Trains and boats – And he took out his box of crayons And began to draw.

But the teacher said, Wait. It is not time …

Continue Reading · 0

Old rules of marketing are dead

Marketing books

If you have read “Engage”, “Marketing 3.0” and “Branding only works on cattle’ there are few surprises in this book. The ongoing surprise is, that according to the author, the marketers keep on refusing to get the memo. Here is one quote; “by leveraging behavioural economics marketers were creating commodities, not brands”. Oren Harari (the author of Break from the pack and anti commodity hell guru) is turning in his grave. I hope marketers bow their head in shame.

Technology and accountability

The book goes on; Marketing in this data-abundant, internet-oriented world order requires a deep understanding of the customer and technology. It requires an understanding that the old ways of marketing are dead. Marketers should embrace technology, …

Continue Reading · 0
great workplace

Creating a great workplace; ROI, rocket science, branding and insurance

The great workplace use information gathered from surveys from over  2 million people in 6000 companies from 40 different countries. Alan talked about the book on Newstalk.

Take note

You should take note! In studies by Russell Investment group financial performance of the traded 100 best companies against the S&P 500. It shows that for 1998- 2008 the 100 best achieved annualised stock returns of 6.8% with the S&P 500 only having a stock return of 1.04%. Other stats show that the best places to work have lower staff turnover, have more people applying for jobs and have lower absenteeism.

What do staff want?

And it is not rocket science either. What do staff want? They want credibility and belief …

Continue Reading · 1

More future babble

Exponential in 2011

You have to watch this video. Awesome. It is about the exponential growth curves converging (faster, smaller, cheaper, better) and how it impacts on the future of medicine. And this was 2011.

Exponential is everywhere

This is not only happening in medicine. It is happening in ICT, materials science, energy, etc, and business. How do you think this is going to impact on your business?…

Continue Reading · 0

Are you optimistic about the future of work?

There have been quite a lot of books about the future of work lately. With our clients, we have covered “Hacking work“, “Workplace 2020” and touched on books such as “Out of our minds“, which is about our education system not ready for the new world of work (the economic crisis is chicken feed compared to the future education crisis).

The shift

“The shift” looks at the five forces that will fundamentally change the way we work in the next ten to fifteen years: globalisation, society, demography, technology and energy.


We are now facing a revolution in the way we work. The work we do will change, possibly so much so that in ten years …

Continue Reading · 0

Loose, let go of control

Control is an illusion

Most organisations delude themselves that they are in control because they have surrounded themselves with rigid rules and procedures, micro-managers and planners dedicated to predictability and certainty. Most business schools inculcate a rational approach to business.  

But according to Martin Thomas in “Loose: The Future of Business is Letting Go: How to Break the Rules of Business”, in the complex, non-linear world we live in, the challenge is how to embrace the chaos and ambiguity of modern life.

The future is loose

The future is not rigid but loose – loose organisations, loose management styles and loose ways of working. Loose thinking is still at odds with all but the most progressive organizations, with many businesses …

Continue Reading · 0
invisible gorilla

The invisible gorilla, things to consider

We had a Bookbuzz session with a client, using “The invisible gorilla”. The book about the illusion of knowledge, confidence, attention, memory, prediction, cause and effect, expertise and intuition. Basically, if you believe this book, we don’t know what we are doing. A scientific version of Emotionomics. Very interesting.

Stories and fact

About stories getting in the way of the scientific facts. It takes a long, long time to neutralise a good story. Which why social media and media, in general, is something you need to watch. PR companies should read this book. Spin works (particularly if you are the first).


Very heavy on science. About the illusion of women and multitasking (no scientific evidence), the existence of the …

Continue Reading · 0
Dart throwing monkeys predicting the future

Dart throwing monkeys predicting the future

To the surprise and amazement of multimillionaire Family Radio preacher Harold Camping, the world did not come to a dramatic end on May 21, 2011, at 6pm as predicted. Using biblical verses, hints and codes to determine the exact time and date of Judgment Day, Camping’s dire predictions generated a lot of media space in the days preceding May 21. And the fact that Camping had frequently miscalculated the date of Judgment Day in the past did not deter his followers from believing that this time his calculations were correct.

Prediction-debunker Dan Gardner

The person least surprised on earth by Camping’s failure to correctly predict the end of the world is prediction-debunker Dan Gardner, author of “Future Babble – why …

Continue Reading · 0
Hi, my name is Ron Immink, I am a business coach, author and speaker, working with companies to improve their future prospects and improve their business models.
If you have any further questions that the website is not answering, feel free to send me a WhatsApp message and I will respond asap.
Powered by