Author Archive | Ron Immink

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KPMG seminar held at the Boxworks, Waterford. March 2019

34 things at KPMG’s Go-Global we talked about in Waterford

The monthly KPMG go-global event was in the Boxworks in Waterford this time.

The participants

A cracking mix of companies, from smart boating, video interviewing, waste, data, sensors, automated coaching, engineering to semantics, spectrometry and AI. Companies that are changing the world, with global ambition, disruption markets, have great products and services and genuinely are exciting to talk to. I am a lucky man. The breakfast session lasted about one and a half hour, but we could have gone on forever.

To give you a flavour

We talked about internationalisation and scaling.

On how one company focused on user experience and absolute simplification of a service About the importance of boots on the ground and how old school still works…
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Wat zou er gebeuren als je stoicism, de technieken van de special forces combineer met het opstarten en managen van je eigen bedrijf?

Dat is de vraag die, je steeds stelt. Dat is waarom we bestaan. Want die combinatie creëert hele goede resultaten. Op dit moment zijn we aan het rekruteren voor Mankracht. Je kan nog mee. Vrijdag aanstaande hebben we weer een intake sessie.


Twee stoics die, zoals Tibor het zo mooi zegt, binnen drie uur je business en je bullshit volledig uit elkaar trekken. Je kan je hier aanmelden

“The obstacle is the way”

We zijn alle twee fans van Ryan Holiday. Specifiek zijn boek “The obstacle is the way”. Verplicht leesvoer voor iedereen. Stoicism zou het besturing programme moeten zijn van elke ondernemer. Ophouden met die slappe hap. Stoppen met klagen. Bad shit happens.

3 disciplines…

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How to get the best out of your staff according to Netflix, ROWE, Principles, Legacy and Loveability

How to get the best out of your staff?

I am always a bit wary of books that use the template of one company as the success formula for every company. Books like “Blitzscaling“. As Freek Vermeulen and many others have explained, companies are too complex for a one size fits all approach.

Powerful, building a culture of freedom and responsibility

However, it is Netflix and some of the suggestions in “Powerful, building a culture of freedom and responsibility” make a lot of sense. The book is best described as a hard-nosed version of ROWE (Results Only Work Environment).


We all know Netflix. It has continuously reinvented itself and is in my view a lot more sympathetic …

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Lessons from KPMG (private enterprise) event in Galway

Entrepreneurs are optimists

Entrepreneurs and owner-managers are resilient and optimistic by nature. They have too. If it isn’t currency exchange, airport strikes, SARS, new legislation, a change in VAT, flooding, it is Brexit, cybercrime, recession, talent retention, climate change and a 1000 other things that can and will go wrong.


Which is why it is always refreshing to have a conversation amongst CEOs, owner-managers and entrepreneur about the issue they are facing and more importantly, share the solutions, insights, tips, lessons and learning. No powerpoint allowed, no fluff, no-one trying to sell anything, a chat with fellow business people, who have the battle scars to prove it.


Constructive and practical. Previous events in Dublin and Cork have shown …

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The Not So Secret Rules to the Game of Life

Self-awareness as the key to unlock success

Self-awareness is everything

When you work with Tibor Olgers, you get the opportunity to work with lots of interesting people. On our latest Mankracht retreat, I had the pleasure of meeting Eelco Smit, the exit guru. The consigliere behind the scenes of some the major business deals in Holland. His key message; be self-aware.


I picked up a few other things from Eelco:

Know your exit number Everything is a choice Stop bullshitting yourself and stop bullshitting others Find your zone of genius

The Not So Secret Rules to the Game of Life

He is also the author of “The Not So Secret Rules to the Game of Life | For People with the Guts to …

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The ongoing war for your mind

There is a war going on. The war for your mind through the use of social media. Media weapons can be more potent than atomic bombs. Learn how to command and manipulate opinions, and you are capable of reshaping the fabric of the world.


Future conflicts will be won not by physical forces but by the availability and manipulation of information. Cyberwar would be accompanied by something else: “netwar.” Means trying to disrupt, damage, or modify what a target population “knows” or thinks it knows about itself and the world around. A netwar may focus on public or elite opinion or both. It may involve public diplomacy measures, propaganda and psychological campaigns, political and cultural subversion, deception of or …

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Storytelling according to “LikeWar: The Weaponisation of Social Media”

Good storytelling is important

1. The human brain was never equipped to operate in an information environment that moves at the speed of light. On the internet, virality is inseparable from reality.

2. When we do not know, or when we do not know enough, we tend always to substitute emotions for thoughts.

Building blocks

Narratives are the building blocks that explain both how humans see the world and how they exist in large groups. They provide the lens through which we perceive ourselves, others, and the environment around us.


They are the stories that bind the small to the large, connecting personal experience to some bigger notion of how the world works. The stronger a narrative is, the …

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Why you should and shouldn’t read Blitzscaling

Eddy de Heij recommended “Blitzscaling, The Lightning-Fast Path to Building Massively Valuable Companies”

Studying the exceptions and making it into a model?

After reading the first chapter, I send him an e-mail:

Hi Eddy,

Just finished the first chapter. The book sets a lot of conditions:

* Access to risk capital from VCs with huge risk appetite * Acces to a talent pool * A business model with a network effect * Experienced management team * Already at considerable scale

That is a very small pool to fish in. Will reserve judgement until I finish the full book, but it smells like a book studying the exceptions in hindsight and making that into a “model”.

PS Have just finished ”…

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Video in the context of storytelling, strategy and the future

I had the pleasure of doing a talk for Quadia as part of the Video Bootcamp. My role was to put video in the context of storytelling, strategy and the future.


Usually, when I do a session, I start with a key question. In this case; video? Answer; yes! Or as a better answer; yes but preferably anchored in the fundamental story of the organisation.

Storytelling as a common thread

In the last two years, I have written a number of books about books, covering innovation, future trends, social media, climate change, organisational resilience and strategy and sense-making.

One of the core themes across all those books is the importance of storytelling. Applicable and applied everywhere:

Training Leadership HRM…
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Utopia for Realists: And How We Can Get There

“Utopia for Realists: And How We Can Get There” is a policy version of “Black box thinking”. Rutger Bregman would like Freek Vermeulen, a fellow Dutchman and is likely to be a fan of Naseem Taleb. A lot of things we believe to be true are false. Particularly in science, economy and medicine. Look up the Lindy effect, confirmation bias and reignite your common sense. Don’t believe anything you read, hear or see. Go one step further, start with detoxing your brain. Read “Breaking the habit of being yourself

Utopia for realist

About the reality that although the press and social media try to tell you otherwise (fear sells better), we never had it as good …

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Hi, my name is Ron Immink, I am a business coach, author and speaker, working with companies to improve their future prospects and improve their business models.
If you have any further questions that the website is not answering, feel free to send me a WhatsApp message and I will respond asap.
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