Author Archive | Ron Immink

The Book of Secret Wisdom- The Prophetic Record of Human Destiny and Evolution

Write a book

I am a book nerd, a business book geek, and I know the power of books. As a writer, as an author, as a publisher and as a reader. I think books are good for the soul. Which is why I launched the book in 8 days service. I think everyone has a book inside them. I found this during the week. It is from “The Book of Secret Wisdom: The Prophetic Record of Human Destiny and Evolution”.

Crystalised fiery energy

Each creation of human hands requires the contribution of one’s own energy. A book, like any creation, ia a particular type of crystallised fiery energy.


Each book has its own special and unique rhythm, suffusing every line …

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biology of belief

You can programme your body and your future with your mind

It takes over 100,000 different types of proteins to run your body. Each of us is made up of approximately 50 trillion single cells. Human beings are multicellular organisms. You should see yourself as a bustling community of more than 50 trillion individual cells. We also have hundreds of trillions of microbial “invaders,” mostly in our gut, are absolutely necessary for our survival, and there are ten times more of them than cells in the human body. Because the body cannot survive without its microbes (collectively called the “microbiome”), they are the functional equivalent of any of our other vital organ systems. 

Each cell is an intelligent being that can survive on its own

We share basic behavioural patterns with …

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book covers.001

Planning de next decade. Marketing, strategy, storytelling, the soft stuff and 3 tools

In the last two years, I have written a number of books about books, covering innovation, future trends, marketing, climate change, organisational resilience, strategy and sense-making. The next book about books will be about engineering the future. Covering concepts such as engineering as moral guardians, abundance and 3 levels of examing where the future is going. Personal, macro and at the level of your own business.

Storytelling as a common thread

One of the core themes across all those books about books is the importance of storytelling. Applicable and applied everywhere:

Training Leadership HRM Culture Innovation Strategy Marketing Sales

Technology is catching up

As with everything in business, you now have to put that storytelling into the context of technology …

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ask and it is given

You are supposed to thrive. 3 steps. 20 techniques.

You are supposed to thrive. You are supposed to feel good. You are good. You are loved, and well-being is constantly flowing to you. If you allow it, it will manifest in all manner of ways in your experience.

Ask the universe

I am a firm believer in asking the universe. Have done some for a long time. The universe gave me the idea of the book in 8 days as a service and gave me a client who is writing a very cool book about high-frequency leadership, or leadership with light in your eyes.

Ask and It Is Given: Learning to Manifest Your Desires

The book she recommended was “Ask and It Is Given: Learning to Manifest Your Desires”. …

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How to make decisions for the future

We don’t spend much time considering how we make decisions. Particularly about our own future (or that of your company). It appears that 95% of our decisions are made for us by our subconscious and our programming from our youth.

Move away from instinct

Particular hard choices demand that we train the mind to override the snap judgments of System 1 thinking, that we keep our mind open to new possibilities, starting with the possibility that our instinctive response to a situation is quite likely the wrong one.


For all the biases and intuitive leaps of System 1, one of the hallmarks of human intelligence is the long-term decision-making of System 2: our ability to make short-term sacrifices in …

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You Don't Know What You Don't Know- Everything You Need to Know to Buy or Sell a Business

You need to think about your (happy) exit all the time

Mini exits and acquisition entrepreneurship will become a trend. The statistics are overwhelming. Both on the risk and opportunity side. Not many good books have been written on the subject. “Buy to sell” is the one I recommend.

You Don’t Know What You Don’t Know: Everything You Need to Know to Buy or Sell a Business

That is why I picked up “You Don’t Know What You Don’t Know: Everything You Need to Know to Buy or Sell a Business”. A convenient and quick guide into buying a business. Not as good as “Buy to sell”, and both miss the emotional side of selling and buying a business, creating what Eelco Smit calls a happy exit.


It …

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Differentatie is niet genoeg

Marketing zou moeten gaan over differentiatie en hoe je bedrijf gezien word met iets speciaals. Ik heb het er regelmatig over met onze klanten.

Heel veel boeken

Op Amazon zijn er ongeveer 60,000 boeken over marketing.

Een van mijn favoriete auteurs is Brain Solis.  Als je een perspectief wil over prijs en distributie, moet je “Free” van Chris Anderson een keer gaan lezen. “Makers” is ook leuk. De neuroscience in “Hooked” is heel leuk.  De invalshoek in “Powerbrands” is interessant. Bernadette Jiwa heeft het over het emotionele verschil. Ik vind reputatie economics een belangrijk aspect van marketing. Je mag verkopen als de functie van marketing nooit vergeten. Ik vind CRM ook leuk in…
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make think imagine

Engineers as moral guardians

I was working for a large project engineering company and had the pleasure of being part of their innovation conference. The title of the talk was “Engineering the future”. That will also be the title of my next book about books.

Make, Think, Imagine

Hence “Make, Think, Imagine, Engineering the Future of Civilisation” which is a book about the importance of engineers. Scientists invent, but engineers make it happen. And engineering has given us the progress we currently experience (and the mess). When it is done well, engineering produces innovations that allow us to solve our problems and improve our well-being, while expending less effort and cost. Engineering is like a game of cat and mouse, in which innovators must …

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more from less

Dematerialisation; the pattern of more for less

Once you become a follower of the Singularity University, you cannot help but optimistic (sometimes). Combine that with reading “Moonshots”, and you might believe that our current economic model, which is based on scarcity, will be replaced by an economic model based on abundance and dematerialisation.

More from less

Hence More From Less: The surprising story of how we learned to prosper using fewer resources – and what happens next. From the author of “The second machine age” and “Machine, platform crowd”.


The guy has a pedigree. So when he says that dematerialisation is happening, I think you should listen. It is cheerful too. He says that in recent years a pattern has …

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gouden ei

BITSING; voorspelbaar verkopen


Ik ken Frans de Groot al lang. Mijn broer werkte voor hem toen hij zijn eigen marketing-communicatie bureau. had. Dat was meer dan twintig jaar geleden. In die tijd had Frans het al over de marketingmethodiek die hij had ontwikkeld, genaamd BITSING.

Het marketing alternatief

Het alternatief voor de 4P’s. Geen product, plaats, promotie en prijs, maar branding, imago, verkeer en verkoop. Het heeft me voor het leven getekend. Sindsdien vraag ik marketers steeds over het verband tussen hun marketing en hun omzet en winst. Veel marketers kunnen die vraag niet beantwoorden.

Voorspelbare marketing

Het mooie van BITSING is dat de campagne voorspelbaar wordt. Het altijd begint met omzet en de winstmarge. De winstmarge is namelijk het maximale beschikbare …

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Hi, my name is Ron Immink, I am a business coach, author and speaker, working with companies to improve their future prospects and improve their business models.
If you have any further questions that the website is not answering, feel free to send me a WhatsApp message and I will respond asap.
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